The ShareNow rubber bands are getting very popular in California. I was out with few friends and met another very good friend, and to my surprise he had more ShareNow rubber bands than me on his arm!!! What surprised me even more is that he was wearing a pink one too - the only non-black non-white non-jeans item I have ever seen him wearing.... So, Fashion, clever Marketing or just a bored friend (who could not find his watch and decided to replace it with few rubber bands)?? Probably just a combination of the 3... Anyway, definitely more successful than our pre-launch tattoo idea, not many takers on that one....