Klout is an invaluable tool for charities and NGOs trying to identify and reach out to the most influential people on Twitter. They have created a set of analytics and measurement tools to monitor social networks like Twitter and determine an “influence score”. Of course, influence is a nuanced unit of measurement, so their algorithms take a lot of things into account. Number of followers you have, how many followers the people who re-tweet you have, frequency of re-tweeting, common keywords, trending keywords, etc. Should your charity want to find the people whose opinions count – or become an influencer on a certain topic, then Klout is an essential tool.
With that in mind, check out the top 5 most influential charities in the cause space, according to Klout data. Follow them, learn from them, and see what things they are doing that could work for your organization.